What is Your Elevator Pitch? The Dos and Don'ts
When I speak with clients about creating a quick sales pitch, I begin by telling them to answer these four questions:
- What is your company?/What do they do?
- Who do you do it for?
- Why is it valuable to them?
- How is your company different from other companies?
Once a person can answer these questions, they can pitch themselves or their business in any situation. However, there are a few dos and don'ts that every person looking to pitch should follow:
- Make your pitch sound natural and conversational while also expressing personality and passion for what you do.
- Make it short and sweet, but memorable. Eliminate any unnecessary words or information and focus on the important stuff.
- Make sure your listener knows why they should care.
- If possible, research who you will be pitching to so that you know what to focus on in your speech.
- Be prepared to wrap up sooner than you expected.
- End your speech with a call-to-action such as asking for the person's business card or telling them to check out your website.
- Sounding rehearsed is a turn-off to listeners trying to hear about you and your business. Know what points you are going to make without having to say the exact same thing every time you give your pitch.
- Avoid rambling, or what I like to call, "word-vomit." You must hook your listener in the first several seconds of your speech.
- Don't forget to tell your listener how you can help solve their problem(s) and why you are the best person to do it!
- Avoid industry jargon, slang and acronyms that your listener may not understand.
- Don't forget to update your speech based on the audience or situation your listener may be in.
What are some dos and don'ts that you follow when giving your elevator pitch?
Better yet, what is YOUR elevator pitch? Feel free to comment with it below!