Brittney Borowicz

Brittney Borowicz is an integrated marketing professional with a strong communications background specializing in journalism, public relations and social media. Originally from the northwest suburbs of Chicago, Brittney has spent the past few years working with entrepreneurs and small start-ups in the Chicagoland area to enhance their marketing and social media efforts.

Prior to her current role as the marketing manager for a computer networking company, Brittney realized her affinity for all things media and marketing while working in radio and television and as a professional presenter. Later, she began working at a couple of small marketing agencies in Chicago as a Public Relations and Sales Director and Account Manager, which required her to be well-versed in coordinating specialized public and media relations strategies, creative marketing initiatives and cohesive sales process implementations.

As a strong believer in intimate consumer/brand involvement, Brittney helps her clients create content that engages and educates brand audiences while establishing each individual or company as a thought leader in their industry.

Why You Need to Stop Making Excuses and Just Do It

I have recently decided to make a lifestyle change and start running. My youngest brother always laughs at me for this and asks, "What do you mean that you don't know how to run?"

For those runners out there like my brother who find running easy and even *gasp* enjoyable, trying to learn how to run anywhere beyond a mile might seem like a trivial goal. I -- the girl who could barely run a mile in gym class -- on the other hand, am finding it to be one of the most challenging things I have ever done.

I'll admit that as much as I want to be good at running, I don't want to have to work at it. I just wanted to be good from the start and made the goal of completing five miles on my first run.

What an idiot.

I did not complete that five miles and instead complained to my best friend about how running just totally sucks. To my surprise, instead of caving to my complaints and agreeing with me, they challenged me, saying that I would never get better without working at it.

The next day, my friend and I both downloaded the Nike+ Running App which allowed us to track our running progress and even compete against each other on a leaderboard of distance and number of runs recorded throughout the month.

While it quickly became obvious that while my friend wasn't running marathons, they weren't a running newbie either.

Remember how I said I just wanted to be good at all of this from the start? Well, after seeing how much much better and more motivated my friend was than me at these challenges, it got discouraging and I started to think of every excuse in the book.

"I didn't run today because..."

  • "... I was tired."
  • "... my legs hurt."
  • "... I didn't have time."
  • "... I forgot my shoes at home."
  • "... it started raining."

"My distance and/or time wasn't good today because..."

  • "... I was tired."
  • "... my legs hurt."
  • "... I forgot my music."
  • "... I forgot to start my Nike+ app at the beginning of my run." (Lie.)
  • "... there was a guy creeping me out on the treadmill next to me."

And that's when I realized I had run out of excuses.

So what's the point of this story?

Why You Need to Stop Making Excuses and "Just Do It" - Brittney Borowicz

I spent more time and energy on thinking up excuses as to why I wasn't running or wasn't pushing myself to do better than I actually did running. If I had spent all that wasted time actually running, I could have probably been an Olympic long distance runner by now. (No, not really, but hopefully you get the point.)

After finally putting my head down and working at it, I am proud to say that I now can run two whole miles without feeling like crying afterwards. Maybe not impressive by a marathoner's standards, and I'm still not as good as my friend, but it's a start... and that's all that you really need.

Starting is often the hardest part of getting things done and in many cases, making excuses is a whole lot easier. The thing about excuses though? Excuses don't get things done. Excuses don't yield results. Excuses DEFINITELY don't make a better runner, marketer, parent, whatever.

So instead of making excuses today, "just do it."

What are you making excuses about today and what are you going to start doing instead?

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(Before people start yelling at me, this is not an advertisement for Nike or their app. Their slogan just... you know... works for my story. Plus it ties in well since I happen to be using their app. For your information though, my running shoes are made by Adidas.)