Marketing Challenge: Finding a Balance Between Being Present and Being Useful (Featured on SheOwnsIt.com)
As the popularity of social media continues to grow with both customers and salespeople, companies are realizing the importance of being socially present. This presence allows customers to see your company, know your company and ultimately think of your company when they need your product or service. But marketers aren’t just staying present on social media. A true integrated marketing campaign utilizes social media as well as blogs, email blasts, white papers and so on.
As companies strive for this constant presence to their audience, they seem to be forgetting one thing: being useful.