Brittney Borowicz

Brittney Borowicz is an integrated marketing professional with a strong communications background specializing in journalism, public relations and social media. Originally from the northwest suburbs of Chicago, Brittney has spent the past few years working with entrepreneurs and small start-ups in the Chicagoland area to enhance their marketing and social media efforts.

Prior to her current role as the marketing manager for a computer networking company, Brittney realized her affinity for all things media and marketing while working in radio and television and as a professional presenter. Later, she began working at a couple of small marketing agencies in Chicago as a Public Relations and Sales Director and Account Manager, which required her to be well-versed in coordinating specialized public and media relations strategies, creative marketing initiatives and cohesive sales process implementations.

As a strong believer in intimate consumer/brand involvement, Brittney helps her clients create content that engages and educates brand audiences while establishing each individual or company as a thought leader in their industry.

Marketing Challenge: Finding a Balance Between Being Present and Being Useful (Featured on SheOwnsIt.com)

As the popularity of social media continues to grow with both customers and salespeople, companies are realizing the importance of being socially present. This presence allows customers to see your company, know your company and ultimately think of your company when they need your product or service. But marketers aren’t just staying present on social media. A true integrated marketing campaign utilizes social media as well as blogs, email blasts, white papers and so on.

As companies strive for this constant presence to their audience, they seem to be forgetting one thing: being useful.

Read the rest of my featured post at She Owns It or download the PDF now.