19 Outstanding Points from Seth Godin on Art and Revolution in Marketing
I had the incredible experience of hearing Seth Godin, blogger and author of 18 books, speak at the 2015 Bronto Summit today. In his session, Seth focused on how the connection economy is replacing our scarcity-based industrial one, and what teams can do to create work that matters.
Here are some of my favorite quotes and points Seth Godin made during his presentation:
We [marketers] are running out of clever ways to get peoples’ attention.
We [marketers... and our bosses] always want MORE – clicks, engagement, etc.
If you're in the business of building a network, you will always do better than if you're building a product.
If you are a mass marketer, you better do something that the masses will like.
From a consumers perspective: If you are trying to solve a problem that I don’t have, I’m not going to listen to you [the marketer].
Revolutions destroy the perfect and create the impossible. We must acknowledge the world is changing and leaving it like never before.
Why aren’t you taking the time to make your prospects friends and let them get to know you first?
Humans are really good at connecting. We like connecting. Connection is where value is created.
Doing things wrong on the Internet is not fatal. Test. See what works.
You've heard don't fly too close to the sun. The only way to be remarkable is to fly ever higher.
Being exceptional is a risk. But it's the only choice if you want to be truly successful.
You can't be in a race to the top or the bottom. The only way to survive is to be the irreplaceable
We hold back because we know our parents, teachers & bosses are always going to ask for more. In art, we aim as high as we can.
What is our best work for? Change.
We must throw ourselves off cliffs and grow wings on the way down. This is art.
Innovation is failing until we find something that works.
It is always too soon but there is a huge distinction between being ready and being prepared.
There are many ways to describe success after it has happened. It is scary to try to describe success before it happens.
The enemy of fear is creativity. When we become creative, is when we can create art.