Brittney Borowicz

Brittney Borowicz is an integrated marketing professional with a strong communications background specializing in journalism, public relations and social media. Originally from the northwest suburbs of Chicago, Brittney has spent the past few years working with entrepreneurs and small start-ups in the Chicagoland area to enhance their marketing and social media efforts.

Prior to her current role as the marketing manager for a computer networking company, Brittney realized her affinity for all things media and marketing while working in radio and television and as a professional presenter. Later, she began working at a couple of small marketing agencies in Chicago as a Public Relations and Sales Director and Account Manager, which required her to be well-versed in coordinating specialized public and media relations strategies, creative marketing initiatives and cohesive sales process implementations.

As a strong believer in intimate consumer/brand involvement, Brittney helps her clients create content that engages and educates brand audiences while establishing each individual or company as a thought leader in their industry.

Filtering by Category: Guest Post

How to Boost Your Business with Good (and Bad!) Online Reviews (Featured on SheOwnsIt.com)

Why do content and reviews matter? To make it simple: People want to do business with people and companies that they like and trust.

With the internet taking out the person-to-person aspect of a sale, you must find other ways to build that trust and likability factor.

Reliably publishing valuable and fun content helps build credibility and thought-leadership for your company among your potential and current customers. However, when a potential buyer is not going to read your content — either out of laziness or because they are unaware of it — the least they are going to do is read your reviews. Not every business highlights their reviews and testimonials though, which is not ideal for a buyer looking to potentially do business with your company.

Read more at She Owns It or download the PDF now.

3 Reasons Why You Are Never Too Big to Say “No" (Featured on SheOwnsIt.com)

Working in marketing and public relations has introduced me to many people. These people have operated different businesses, worked in different industries and had different personalities.

Despite all their initial differences, these people all had one thing in common: As soon as they hired me they asked, “so, how are you going to get me on *insert major news network/website here*?”

Valid question.

I am a huge proponent of establishing each of my clients as a thought-leader in their industry. To do this, I start by helping each client create cohesive and educational content that engages their audiences. Upon explaining this to clients, I find that many of them have something else in common: they want to be viewed as a thought-leader and featured in these major media sources but don’t want to do the work to get there.

Many times their reasoning lies in not having the time or bandwidth to create content. Other times, their reasoning lies in the mentality that they are too good, or even the best, and they shouldn’t have to start small just to get big.

While some people are lucky and thrust immediately into the spotlight, it very rarely happens that way. So for those of you who have not quite had your 15-minutes of fame yet, and even for those of you who have, here are 3 reasons you are never too big to say “no” to those smaller media opportunities:

Read more at She Owns It or download the PDF now.

Marketing Challenge: Finding a Balance Between Being Present and Being Useful (Featured on SheOwnsIt.com)

As the popularity of social media continues to grow with both customers and salespeople, companies are realizing the importance of being socially present. This presence allows customers to see your company, know your company and ultimately think of your company when they need your product or service. But marketers aren’t just staying present on social media. A true integrated marketing campaign utilizes social media as well as blogs, email blasts, white papers and so on.

As companies strive for this constant presence to their audience, they seem to be forgetting one thing: being useful.

Read the rest of my featured post at She Owns It or download the PDF now.