Brittney Borowicz

Brittney Borowicz is an integrated marketing professional with a strong communications background specializing in journalism, public relations and social media. Originally from the northwest suburbs of Chicago, Brittney has spent the past few years working with entrepreneurs and small start-ups in the Chicagoland area to enhance their marketing and social media efforts.

Prior to her current role as the marketing manager for a computer networking company, Brittney realized her affinity for all things media and marketing while working in radio and television and as a professional presenter. Later, she began working at a couple of small marketing agencies in Chicago as a Public Relations and Sales Director and Account Manager, which required her to be well-versed in coordinating specialized public and media relations strategies, creative marketing initiatives and cohesive sales process implementations.

As a strong believer in intimate consumer/brand involvement, Brittney helps her clients create content that engages and educates brand audiences while establishing each individual or company as a thought leader in their industry.

Filtering by Category: Public Relations

How to Boost Your Business with Good (and Bad!) Online Reviews (Featured on SheOwnsIt.com)

Why do content and reviews matter? To make it simple: People want to do business with people and companies that they like and trust.

With the internet taking out the person-to-person aspect of a sale, you must find other ways to build that trust and likability factor.

Reliably publishing valuable and fun content helps build credibility and thought-leadership for your company among your potential and current customers. However, when a potential buyer is not going to read your content — either out of laziness or because they are unaware of it — the least they are going to do is read your reviews. Not every business highlights their reviews and testimonials though, which is not ideal for a buyer looking to potentially do business with your company.

Read more at She Owns It or download the PDF now.

One is Greater than Zero - Why You're Never Too Big to Say "No"

Working in marketing and public relations has introduced me to a lot of very different people. These clients operated different businesses, worked in different industries and had different personalities.

But upon initially being hired, all of these people had one common question: "so, how are you going to get me on *insert major news network/website here*?"

Gary Vaynerchuk recently released a video (below) addressing this very same question and then the issue that I often ran into as well: People want to be featured in these major media sources but aren’t willing to do the work to get there.

In his video, Gary makes some great points, but here are my three favorite:

  1. “Started from the Bottom Now I’m Here” - That’s actually a quote from Drake, not Gary... BUT Gary makes the point that he wasn’t just thrust onto Conan or the Today Show for no reason. Gary started by writing blog posts that only had 6 readers and by recording interviews that only had 19 viewers. Eventually, Gary gained a following and as his influence grew, so did his audiences.
  2. Depth vs. Width - Gary Vaynerchuk is a strong believer in depth vs. width. This means that he would rather go deeper with his community and the people who support him than speak to thousands of people who may or may not care about what he has to say. As with all marketing, building trust with your followers largely lies in nurturing the relationship you have with them. Often, the best way to nurture those relationships is by strongly focusing on them and their needs rather than on the people who weren’t engaging with you in the first place.
  3. Having Humility - I think this was by far my favorite point made during this video. You are never too big to say no. You may have already done the thousands of videos to less than 100 people but there is always value in doing more. You may have already made a name for yourself, but that doesn’t mean somebody won’t find new information in what you have to say.

So, even when it seems like a ten minute interview won’t be worth it or a guest post to a less-traveled blog won’t make a difference, think again. Take those opportunities to nurture the relationship you have with your supporters and use them to perfect your message to future, larger audiences.

View Gary's video below:

It baffles me to see how many people think they are bigger than they actually are. People will ask me questions like "How do I get into the New York Times?" or "How do I get a meeting with that CEO?" My reply? One is better than zero.

"The Pitch" and How to Avoid Pissing Off Your Publisher

I graduated from the University of Illinois in May of 2011 with a degree in broadcast journalism. Nine stressful months, many long nights and very little pay later, I realized journalism just wasn’t for me. I looked into several different career paths where I could still utilize the skills I learned in journalism and eventually found my way to the marketing and public relations world.

I was called several names by my journalism peers such as “deserter,” “quitter” and more surprisingly, I was told that I was “working for the enemy.”

It is no secret that journalists and public relations professionals don’t always get along. Reporters and editors find public relations people to be annoying while PR people sometimes find journalists to be unresponsive and rude.

Because I have had the opportunity to work on both sides of “the pitch,” I have some basic tips for newbie PR pros looking to pitch their story to news outlets.

  1. Decide which (appropriate) news outlets you would like to run your story. Of course, most PR professionals want their client’s story to run in the biggest and best news outlets there are, but start small. Especially when you are first starting out in PR, it’s easier to contact, get noticed and develop relationships with the reporters and editors at smaller news outlets. You should also make sure that the news outlets you choose are appropriate for your story. If you have a story or press release about the best flowers to plant this season, you wouldn’t want to pitch your story to a tech magazine (unless these are robotic flowers of course). Once these outlets are chosen, you can usually find contact information for the publication or show’s news team online.
  2. Quickly tell the journalist why you are calling or writing them. This should only be a few sentences to summarize your story or press release. Editors and reporters get pitched stories hundreds of times per day and don’t have the time to read or listen to every single one. If you are writing an email, consider using bullet points to emphasize the main concepts of your story.
  3. Explain why THIS story is important and relatable to the journalist’s readers. Some things to think about when creating your pitch include: proximity, timeliness, helpfulness or how-tos, novelty, magnitude, etc. This is another good opportunity to use bullet points when pitching the story through an email. Note: Not making your story relevant to the publication or show you are pitching to is a GREAT way to get your phone number blocked and your emails sent to the spam folder.
  4. Press releases are still important. If you have a press release for your story, attach it to the email you are sending. If you call the editor or reporter, ask them for their email address and let them know to expect the press release in their inbox immediately following the call. This is a good way to give a news outlet more information on your story after you’ve hooked them on your pitch.
  5. Say “thank you.” Ask the journalist if they will run your story in their next publication or on their next broadcast.  Whether that person says “yes” or “no,” thank them for their time and consideration. Some reporters and editors may give you a “maybe” or “at a later time.” If this is the case, do NOT harass them. One, MAYBE two, follow-ups to your initial pitch are appropriate. Note: Another GREAT way to get your number blocked or your emails deleted, is to spam news outlets with emails and phone calls.

Make sure the news outlet can contact YOU. End the email or the phone call with information on who they can contact if they have any further questions about the story. This also allows editors and reporters to contact you in the future if they are looking for content and think you may be a good resource.

There is no sure-fire way to get your stories published, but these are some simple steps to pitch journalists without turning them off to working with you now and in the future.

Feeling adventurous? Try pitching your story in 140 characters or less. The “Twitter pitch” is short and simple and forces you to find the true importance of your story in only a few words.

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Read my original post at Michael James Janowski's blog or download the PDF.