Brittney Borowicz

Brittney Borowicz is an integrated marketing professional with a strong communications background specializing in journalism, public relations and social media. Originally from the northwest suburbs of Chicago, Brittney has spent the past few years working with entrepreneurs and small start-ups in the Chicagoland area to enhance their marketing and social media efforts.

Prior to her current role as the marketing manager for a computer networking company, Brittney realized her affinity for all things media and marketing while working in radio and television and as a professional presenter. Later, she began working at a couple of small marketing agencies in Chicago as a Public Relations and Sales Director and Account Manager, which required her to be well-versed in coordinating specialized public and media relations strategies, creative marketing initiatives and cohesive sales process implementations.

As a strong believer in intimate consumer/brand involvement, Brittney helps her clients create content that engages and educates brand audiences while establishing each individual or company as a thought leader in their industry.

Filtering by Category: Social Media

The Number One Mistake Everybody Makes on Twitter

Thank you to Gary Vaynerchuk for this wonderful SlideShare presentation.

This is one of my absolute biggest pet peeves on Twitter. I have spent a few years trying to teach Twitter users (Tweeters?) this rule but it still astounds me to see people not knowing how to properly use this common Twitter function.

To see what I am talking about, and to get a little laugh, click through Gary's SlideShare below.

The More You Know


My #1 Tip for Producing a Successful Google+ Hangouts Webinar

Webinars are a great way to connect with current and potential customers for both large and small companies. People are very visual, especially when it comes to consuming content and information from companies in both B2B and B2C relationships.

One of my favorite and cheapest ways to get companies involved in producing webinars is by using Google+ Hangouts.

Google+ Hangouts are free to use and stream live to attendees, not just on the company's Google+ page, but through the company's YouTube account well.

Some successful applications of using Google+ Hangouts that I have produced with clients in the past include "How To" webinars for a company's products and/or services, educational webinars about specific topics, Q&A sessions (for example, "Ask an Engineer!") and even sharing a workshop in real-time with those who could not attend in-person.

So what's my best tip for an effective Google+ Hangouts webinar? Engagement before, during and after the webinar.

My #1 Tip for Producing a Successful Google+ Hangouts Webinar

Before

Engagement should start at least a few days before your Hangout session is scheduled by promoting the event through a company's digital marketing channels, especially through your... you guessed it... Google+ account. These promotions can be strictly informative about the webinar but a more effective strategy is to engage the potential audience with that information. For instance, announce the topic of the Hangout on Facebook and ask your followers what they would most like to learn from the presenter. In addition, share other content that relates to the upcoming webinar to get people interested in the topic that is to be discussed.

During

During the actual Hangout, continue the engagement by addressing questions from the days before the Hangout as well as questions asked during the Hangout. The presenter can also pose their own questions or polls for the audience to answer. A more creative strategy would be creating a hashtag for the Hangout so that people can tweet information they learn or find interesting. This opens the discussion to people who are not viewing the Hangout and generates more visibility for your company and the webinar topic. At the end of the Hangout, the presenter should invite the audience to continue the conversation on their or the company’s social media accounts. 

After

Following the Hangout, a company can further audience engagement by repurposing the information from the webinar into blogs, infographics, etc. for easy sharability. Because Google+ pages can be connected with YouTube, the company can direct their followers to the recording or post it directly to their social media channels. The company can then ask how the audience has used the information they learned during the webinar or they can pose other questions about the topic that may not have been discussed during the Hangout.

The goal of a Google+ Hangout should be to keep the conversation going with fans and consumers long after a webinar is over and into the sales process.

5 Social Media Platforms to be on that Aren't Facebook or Twitter

SocialMediaStress

Social media has become a huge player in business promotion and engagement over recent years. With so many different platforms to choose from, many businesses don't know where to start and therefore start EVERYWHERE.

The truth is, not every social media platform is right for your business or consumers. Rather than be on every social site, it is important to choose only a few platforms to focus your efforts on so that you can generate the most consumer engagement, and ultimately, sales for your business.

So which social media platform is right for your business? Here is a quick snapshot of five of the top social media platforms to be on that aren't Facebook or Twitter. (Although I happen to love both Facebook and Twitter.)

LinkedIn

Best business uses: Networking to reach potential clients.

How to maximize your reach:

  • Join LinkedIn groups that relate to your business or industry. Once you've established yourself in a group, work to answer questions and foster conversations, which will boost your reputation as an expert and help others get to know your company.

  • Engage with others in your network. This is obviously the best way to network with people both in and outside of your industry and the best way to find new, potential clients.

How not to use it: 

  • Don't spend too much time pitching your products or services. Instead, promote news and information about the industry your business is in.

YouTube

Best business use: Building credibility by showcasing your knowledge and skills.

How to maximize your reach: 

  • Make a list of the 10 most frequently asked questions about your industry and film yourself answering them. Think of the kind of queries that people sit down to Google.
  • Because YouTube videos show up in Google search results, make sure to optimize the videos with as many keywords as possible.

How not to use it: 

  • Don't post long videos -- keep them under a minute and a half. Focus on one question or issue per video to keep your message on track.

Pinterest

Best business use: Promoting your brand to a female-skewed audience, specifically mothers. (Although, men are increasingly beginning to use Pinterest.)

How to maximize your reach: 

  • Use good SEO practices when titling your boards and filling out Pins and descriptions. It's important to name your boards with phrases people will search for.
  • Check Google Trends. If people are searching for something related to your business or industry, create a board or Pins around the topic.

How not to use it: 

  • Keep personal Pins highlighting your favorite books, fashion, and travel photos separate from those linking to your company's URL. It's okay for both business and personal boards to reside in the same profile. For a “personal” board, consider something that may indirectly involve your business or industry.
  • Never use copyrighted pictures to create Pins.

Instagram

Best business use: Promoting your brand via stylized images to a largely twenty-something audience.

How to maximize your reach: 

  • The revenue generated by an Instagram follower is 10 times greater than that generated by a Twitter follower, according to data analytics firm, SumAll. Take pictures of what makes your business unique or helpful to its consumers. Take pictures of both products and especially of people using your products.
  • Instagram allows you to connect to Facebook or Twitter so that you can cross-post your pictures.
  • Use hashtags to help your customers find your products and services across all three platforms.

How not to use it: 

  • Don't let your account go dormant. Update it with new pictures at least every other week to keep people interested.

Google+

Best business use: Promoting your brand with Google integration – which carries significant weight in terms of SEO and organic search visibility.

How to maximize your reach: 

  • Google+ has a larger variety of communities to choose from (similar to LinkedIn).
  • Google+ Hangouts is a great, free alternative to other webinar services. You can only have 10 participants actively on video but you can stream the video to an unlimited number of viewers using YouTube.

How not to use it: 

  • Posting only about your product. Google+ encourages engagement with your customers. Only about 20% of your posts should be about your product/service while the other 80% about your customers and their lifestyles.
  • Ignoring “Circles.” Google+ Circles allow you to segment and target specific messages and posts to specific people (Ex: Customers vs. prospects vs. industry professionals vs. partners.)

Why is LinkedIn So Important? + A LinkedIn Share Guide

Although it is typically underrated among other social media platforms, LinkedIn is the most popular and largest professional networking site available today. With over 240 million active users and 3 million businesses having a company page, it's the perfect platform for getting hired, connecting with other business professionals and business-to-business (B2B) networking and sales.

So why is LinkedIn so important? There are many reasons, but here are a few that were mentioned above...

  1. Personal branding - LinkedIn is one of the few and free ways to promote yourself as a professional and/or thought-leader in your industry. Not only do you have an online resume on display, but its home feed allows you to share your work, other industry-related news, articles and so on with the rest of your network. In addition, joining groups and commenting on other peoples' posts allows you to share your knowledge with people outside of your network. This personal branding can help land you a job or even advance the career you already have.
  2. Connecting with other professionals - LinkedIn is a great place to make strong connections with other people in your industry or professionals with similar interests. As mentioned above, LinkedIn allows professionals to share their knowledge with each other. In addition, don't be afraid to seek advice from other professionals or even connect to do business with that individual in the future.
  3. B2B networking and sales - With over three million businesses on LinkedIn, it's the perfect place to find sales leads for B2B companies. LinkedIn has a powerful search function that allows a person to search within specific industries or even for people with a certain job title to do business with. Company pages are also a great way to keep track of competitors, partners and other interesting companies.

Now that you know a few reasons why this business networking platform is so important... Are you on LinkedIn but don't know where to start? Or maybe you have a profile but need some easy ways to help make your presence known.

I have included, what I like to call, a "LinkedIn Share Guide" below. I like to share this guide with people who are new to LinkedIn or want to make more of an impact on their network without doing too much work.

Download the LinkedIn Share Guide PDF here.

LinkedIn Share Guide

General Maintenance:

  • Have an updated, professional photo
  • Keep your profile updated with job descriptions, job titles, projects, etc.
  • Make sure your company description, job description and posts are consistent with Grid Connect messaging
  • Customize your profile URL

Activity:

Every day (when applicable)

  • Like, comment on, and/or share new posts from your company page
  • Like, comment on, and/or share new posts from your colleagues that are relevant to your company or industry
  • Respond to comments on your posts
  • Accept pending connections (if connections are appropriate for your business or networking purposes)
  • Check who has viewed your profile

Every week

  • Share an interesting link to an article or video related to your industry
  • Search for 5-10 people you can connect with and send them an invitation (if connections are appropriate for your business or networking purposes)
  • Send thank you messages to those who have connected with you throughout the week
  • Post to a group that is relevant to your industry

Every month

  • Share one piece of original content (e.g. blog post, case study, answering a question you frequently get, etc.)
  • Catch up with one of your connections that may foster new business opportunities
  • Follow a new thought-leader in your industry
  • Post about any events you will be attending during the month (especially if you are speaking at them or sponsoring them)
  • Leave groups that are not active and look for new ones that may be beneficial to you and your company or brand

Download the LinkedIn Share Guide PDF here.

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Want to connect with me on LinkedIn? Click here!

37 Things to Tweet That Relate to Your Audience and Industry

The number one question I get about Twitter is, “well, what do I tweet?”

Most people tweet things about themselves… what they ate that day, some crazy thing they saw on public transportation, why they are mad at their significant other, etc.

If you have a professional or company Twitter account, those tweets are not always appropriate. So what should you tweet about besides yourself?

Here is a list of 37 things to tweet that relate to your audience and look more professional than a public breakup via Twitter.

  1. Tips to help your customers better their business and solve their problems
  2. Tips to help your audience and clients live a better life by making something easier or quicker to do.
  3. Show you are human. Be real and engaging, not a robot or obvious automated tweeting system. A good way to do this is to respond to the tweets that people tweet at you! You can also start the day with a “good morning.”
  4. Industry news. (If you are a social media expert and your clients are interested in social media… tweet about social media industry news! Duh.)
  5. Links to videos, podcasts or other materials that inspire and connect your audience to your industry.
  6. Inspirational quotes. (Did you know quotes are the #1 retweeted content on Twitter?)
  7. Quotes of famous authors, artists or business leaders… especially those leaders in your industry.
  8. Tips for starting a business within your industry.
  9. Tips for how to use a product related to your industry or even your own products!
  10. Friendly reminders of important dates or holidays… and make your professional/company content that day relate to the date/holiday!
  11. Links to your favorite blogger, writer, thought leader, business leader, and especially industry leaders.
  12. Live-tweet tips from an industry event or company presentation.
  13. Ask a question that requires an answer other than yes or no.
  14. Conduct a poll.
  15. Thank your community for following you.
  16. Ask your community what they would like you to talk about. Maybe you are a social media professional only talking about Twitter and your audience wants to hear more information about LinkedIn.
  17. Offer help to others in their business.
  18. Share your favorite content from other blogs and news media outlets.
  19. Ask for tips of where to find good content that pertains to your industry, business, or community.
  20. Do NOT be afraid to share your top competitors content. They must know what they are doing and you must be confident that you are doing it better.
  21. Progress toward goals and objectives in business and life.
  22. Celebrations and milestones of professional goals (or even just losing some weight)!
  23. Photos of your business team enjoying life both inside and outside of the office.
  24. Join a Twitter chat. (A couple of my favorites include #BareItAll and #HBRogue.)
  25. Retweets of other people’s awesome tweets and content (especially if it relates to your industry). People LOVE to be retweeted!
  26. Reviews and opinions on products and services you have tried.
  27. Statistics about products, services, industries or niches. (A lot of the statistics that I tweet get retweeted and favorited.)
  28. How-to information.
  29. Infographics.
  30. Customer service tweets to those who need help from your business or have a question.
  31. Thank you messages to your customers for stopping in, purchasing something, or simply being your customer.
  32. Connect followers to each other when their tweets may be helpful to the others business or life.
  33. Refer your followers to some of your favorite businesses, authors, or colleagues within your industry.
  34. Tweet links to good Pinterest boards, LinkedIn groups, and G+ communities that relate to your industry
  35. Start or share a list on list.ly.
  36. Teach others how to do something.
  37. Something new! Test different tweets out and see what resonates most with your audience!

What did I miss? Comment below and share some of your favorite things to tweet about that your audience LOVES!

7 Quick Tips for Starting Your Business on Pinterest

Social media platform, Pinterest, isn't just for DIYers and women's apparel. With over 70 million users, Pinterest has become a valuable tool for many small businesses looking to drive sales or connect with potential clients.

There are many tips that businesses can use to increase their visibility, website traffic and overall branding. Here are seven to get you and your company and brands started...

  1. Start with your website. Make sure each product and/or service has a visual element so that others can Pin that image to their Pinterest boards. Make it even easier for your audience by including "Pin It" buttons near your different products so that those items can be shared quickly.
  2. Find what people are searching for and who is doing the searching. For example, if you are an indoor air quality company and see that yoga studios are searching for your product/service or similar indoor air quality products/services, create a Pinterest board about the subject of yoga and how clean air positively affects your body. Work to create the best board on this specific topic including valuable visuals and articles as well as the products and services you have to help those yoga studios keep their air clean. (This is a real example of a company I worked with in the past.)
  3. Use keywords. Pinterest is a great search tool. Just as with all other parts of the internet, keywords are important so that those looking for your product/service can easily find them. Pinterest is also great for SEO and keywords and phrases will help drive Google and Bing to your Pinterest boards.
  4. Include your URL in your Pin description. This works to drive people back to your site and helps those people remember your name for the future.
  5. Include your price in your Pins. Although this is a more controversial tip, it will get people who are truly interested in purchasing your product/service to click and convert. Pins that include their price also convert more than those without it.
  6. Engage with your audience and community. Comment on and Like Pins from people and other companies that may be interested in your products or services. This helps build a sense of trust with potential consumers and alerts people of your presence when they may have been unaware of your company before.
  7. Not all brands are meant for Pinterest. Just as with other social media channels, your audience may just not respond well. Brands and companies should not be on ALL social media platforms. If Pinterest may be a good platform for your brand, take the time to do it right and measure your success.

Want to follow me on Pinterest? Click here!

#AmazonCart: How to Buy Amazon Products on Twitter

Skimming through your Twitter feed and see something you just HAVE to have? Now Amazon let's you add items to your cart directly from Twitter. #OnlineShoppersRejoice

Whenever you see a tweet with an Amazon product link just hit "Reply" and add #AmazonCart. Now, that item will be waiting in your cart the next time you visit Amazon.com. This is a great feature when you want to save an item for later and finish shopping when you are ready.

So, how do you do it?

First, you must have a Twitter and Amazon account. Signing up is quick and easy.

Second, visit Amazon.com/AmazonCart to get started.

Third, authorize Amazon to access your Twitter account.

Amazon Authorize

Fourth, start shopping!

Whenever you see a tweet with an Amazon product link just hit "Reply" and add #AmazonCart.

Shopping on Twitter

That product is now waiting in your Amazon cart to purchase when you are ready.

  Confirmation tweet from  @MyAmazon.

Confirmation tweet from @MyAmazon.

  Confirmation email from My Amazon.

Confirmation email from My Amazon.

  Cart product count has gone from zero to one.

Cart product count has gone from zero to one.

After connecting your Amazon to your Twitter account try it out by replying #AmazonCart to this tweet!

#HappyShopping!

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Want to follow me on Twitter? Click here!