Brittney Borowicz

Brittney Borowicz is an integrated marketing professional with a strong communications background specializing in journalism, public relations and social media. Originally from the northwest suburbs of Chicago, Brittney has spent the past few years working with entrepreneurs and small start-ups in the Chicagoland area to enhance their marketing and social media efforts.

Prior to her current role as the marketing manager for a computer networking company, Brittney realized her affinity for all things media and marketing while working in radio and television and as a professional presenter. Later, she began working at a couple of small marketing agencies in Chicago as a Public Relations and Sales Director and Account Manager, which required her to be well-versed in coordinating specialized public and media relations strategies, creative marketing initiatives and cohesive sales process implementations.

As a strong believer in intimate consumer/brand involvement, Brittney helps her clients create content that engages and educates brand audiences while establishing each individual or company as a thought leader in their industry.

Filtering by Tag: Twitter

The Number One Mistake Everybody Makes on Twitter

Thank you to Gary Vaynerchuk for this wonderful SlideShare presentation.

This is one of my absolute biggest pet peeves on Twitter. I have spent a few years trying to teach Twitter users (Tweeters?) this rule but it still astounds me to see people not knowing how to properly use this common Twitter function.

To see what I am talking about, and to get a little laugh, click through Gary's SlideShare below.

The More You Know


5 Social Media Platforms to be on that Aren't Facebook or Twitter

SocialMediaStress

Social media has become a huge player in business promotion and engagement over recent years. With so many different platforms to choose from, many businesses don't know where to start and therefore start EVERYWHERE.

The truth is, not every social media platform is right for your business or consumers. Rather than be on every social site, it is important to choose only a few platforms to focus your efforts on so that you can generate the most consumer engagement, and ultimately, sales for your business.

So which social media platform is right for your business? Here is a quick snapshot of five of the top social media platforms to be on that aren't Facebook or Twitter. (Although I happen to love both Facebook and Twitter.)

LinkedIn

Best business uses: Networking to reach potential clients.

How to maximize your reach:

  • Join LinkedIn groups that relate to your business or industry. Once you've established yourself in a group, work to answer questions and foster conversations, which will boost your reputation as an expert and help others get to know your company.

  • Engage with others in your network. This is obviously the best way to network with people both in and outside of your industry and the best way to find new, potential clients.

How not to use it: 

  • Don't spend too much time pitching your products or services. Instead, promote news and information about the industry your business is in.

YouTube

Best business use: Building credibility by showcasing your knowledge and skills.

How to maximize your reach: 

  • Make a list of the 10 most frequently asked questions about your industry and film yourself answering them. Think of the kind of queries that people sit down to Google.
  • Because YouTube videos show up in Google search results, make sure to optimize the videos with as many keywords as possible.

How not to use it: 

  • Don't post long videos -- keep them under a minute and a half. Focus on one question or issue per video to keep your message on track.

Pinterest

Best business use: Promoting your brand to a female-skewed audience, specifically mothers. (Although, men are increasingly beginning to use Pinterest.)

How to maximize your reach: 

  • Use good SEO practices when titling your boards and filling out Pins and descriptions. It's important to name your boards with phrases people will search for.
  • Check Google Trends. If people are searching for something related to your business or industry, create a board or Pins around the topic.

How not to use it: 

  • Keep personal Pins highlighting your favorite books, fashion, and travel photos separate from those linking to your company's URL. It's okay for both business and personal boards to reside in the same profile. For a “personal” board, consider something that may indirectly involve your business or industry.
  • Never use copyrighted pictures to create Pins.

Instagram

Best business use: Promoting your brand via stylized images to a largely twenty-something audience.

How to maximize your reach: 

  • The revenue generated by an Instagram follower is 10 times greater than that generated by a Twitter follower, according to data analytics firm, SumAll. Take pictures of what makes your business unique or helpful to its consumers. Take pictures of both products and especially of people using your products.
  • Instagram allows you to connect to Facebook or Twitter so that you can cross-post your pictures.
  • Use hashtags to help your customers find your products and services across all three platforms.

How not to use it: 

  • Don't let your account go dormant. Update it with new pictures at least every other week to keep people interested.

Google+

Best business use: Promoting your brand with Google integration – which carries significant weight in terms of SEO and organic search visibility.

How to maximize your reach: 

  • Google+ has a larger variety of communities to choose from (similar to LinkedIn).
  • Google+ Hangouts is a great, free alternative to other webinar services. You can only have 10 participants actively on video but you can stream the video to an unlimited number of viewers using YouTube.

How not to use it: 

  • Posting only about your product. Google+ encourages engagement with your customers. Only about 20% of your posts should be about your product/service while the other 80% about your customers and their lifestyles.
  • Ignoring “Circles.” Google+ Circles allow you to segment and target specific messages and posts to specific people (Ex: Customers vs. prospects vs. industry professionals vs. partners.)

37 Things to Tweet That Relate to Your Audience and Industry

The number one question I get about Twitter is, “well, what do I tweet?”

Most people tweet things about themselves… what they ate that day, some crazy thing they saw on public transportation, why they are mad at their significant other, etc.

If you have a professional or company Twitter account, those tweets are not always appropriate. So what should you tweet about besides yourself?

Here is a list of 37 things to tweet that relate to your audience and look more professional than a public breakup via Twitter.

  1. Tips to help your customers better their business and solve their problems
  2. Tips to help your audience and clients live a better life by making something easier or quicker to do.
  3. Show you are human. Be real and engaging, not a robot or obvious automated tweeting system. A good way to do this is to respond to the tweets that people tweet at you! You can also start the day with a “good morning.”
  4. Industry news. (If you are a social media expert and your clients are interested in social media… tweet about social media industry news! Duh.)
  5. Links to videos, podcasts or other materials that inspire and connect your audience to your industry.
  6. Inspirational quotes. (Did you know quotes are the #1 retweeted content on Twitter?)
  7. Quotes of famous authors, artists or business leaders… especially those leaders in your industry.
  8. Tips for starting a business within your industry.
  9. Tips for how to use a product related to your industry or even your own products!
  10. Friendly reminders of important dates or holidays… and make your professional/company content that day relate to the date/holiday!
  11. Links to your favorite blogger, writer, thought leader, business leader, and especially industry leaders.
  12. Live-tweet tips from an industry event or company presentation.
  13. Ask a question that requires an answer other than yes or no.
  14. Conduct a poll.
  15. Thank your community for following you.
  16. Ask your community what they would like you to talk about. Maybe you are a social media professional only talking about Twitter and your audience wants to hear more information about LinkedIn.
  17. Offer help to others in their business.
  18. Share your favorite content from other blogs and news media outlets.
  19. Ask for tips of where to find good content that pertains to your industry, business, or community.
  20. Do NOT be afraid to share your top competitors content. They must know what they are doing and you must be confident that you are doing it better.
  21. Progress toward goals and objectives in business and life.
  22. Celebrations and milestones of professional goals (or even just losing some weight)!
  23. Photos of your business team enjoying life both inside and outside of the office.
  24. Join a Twitter chat. (A couple of my favorites include #BareItAll and #HBRogue.)
  25. Retweets of other people’s awesome tweets and content (especially if it relates to your industry). People LOVE to be retweeted!
  26. Reviews and opinions on products and services you have tried.
  27. Statistics about products, services, industries or niches. (A lot of the statistics that I tweet get retweeted and favorited.)
  28. How-to information.
  29. Infographics.
  30. Customer service tweets to those who need help from your business or have a question.
  31. Thank you messages to your customers for stopping in, purchasing something, or simply being your customer.
  32. Connect followers to each other when their tweets may be helpful to the others business or life.
  33. Refer your followers to some of your favorite businesses, authors, or colleagues within your industry.
  34. Tweet links to good Pinterest boards, LinkedIn groups, and G+ communities that relate to your industry
  35. Start or share a list on list.ly.
  36. Teach others how to do something.
  37. Something new! Test different tweets out and see what resonates most with your audience!

What did I miss? Comment below and share some of your favorite things to tweet about that your audience LOVES!

#AmazonCart: How to Buy Amazon Products on Twitter

Skimming through your Twitter feed and see something you just HAVE to have? Now Amazon let's you add items to your cart directly from Twitter. #OnlineShoppersRejoice

Whenever you see a tweet with an Amazon product link just hit "Reply" and add #AmazonCart. Now, that item will be waiting in your cart the next time you visit Amazon.com. This is a great feature when you want to save an item for later and finish shopping when you are ready.

So, how do you do it?

First, you must have a Twitter and Amazon account. Signing up is quick and easy.

Second, visit Amazon.com/AmazonCart to get started.

Third, authorize Amazon to access your Twitter account.

Amazon Authorize

Fourth, start shopping!

Whenever you see a tweet with an Amazon product link just hit "Reply" and add #AmazonCart.

Shopping on Twitter

That product is now waiting in your Amazon cart to purchase when you are ready.

Confirmation tweet from  @MyAmazon.

Confirmation tweet from @MyAmazon.

Confirmation email from My Amazon.

Confirmation email from My Amazon.

Cart product count has gone from zero to one.

Cart product count has gone from zero to one.

After connecting your Amazon to your Twitter account try it out by replying #AmazonCart to this tweet!

#HappyShopping!

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