Brittney Borowicz

Brittney Borowicz is an integrated marketing professional with a strong communications background specializing in journalism, public relations and social media. Originally from the northwest suburbs of Chicago, Brittney has spent the past few years working with entrepreneurs and small start-ups in the Chicagoland area to enhance their marketing and social media efforts.

Prior to her current role as the marketing manager for a computer networking company, Brittney realized her affinity for all things media and marketing while working in radio and television and as a professional presenter. Later, she began working at a couple of small marketing agencies in Chicago as a Public Relations and Sales Director and Account Manager, which required her to be well-versed in coordinating specialized public and media relations strategies, creative marketing initiatives and cohesive sales process implementations.

As a strong believer in intimate consumer/brand involvement, Brittney helps her clients create content that engages and educates brand audiences while establishing each individual or company as a thought leader in their industry.

Filtering by Tag: blog

One is Greater than Zero - Why You're Never Too Big to Say "No"

Working in marketing and public relations has introduced me to a lot of very different people. These clients operated different businesses, worked in different industries and had different personalities.

But upon initially being hired, all of these people had one common question: "so, how are you going to get me on *insert major news network/website here*?"

Gary Vaynerchuk recently released a video (below) addressing this very same question and then the issue that I often ran into as well: People want to be featured in these major media sources but aren’t willing to do the work to get there.

In his video, Gary makes some great points, but here are my three favorite:

  1. “Started from the Bottom Now I’m Here” - That’s actually a quote from Drake, not Gary... BUT Gary makes the point that he wasn’t just thrust onto Conan or the Today Show for no reason. Gary started by writing blog posts that only had 6 readers and by recording interviews that only had 19 viewers. Eventually, Gary gained a following and as his influence grew, so did his audiences.
  2. Depth vs. Width - Gary Vaynerchuk is a strong believer in depth vs. width. This means that he would rather go deeper with his community and the people who support him than speak to thousands of people who may or may not care about what he has to say. As with all marketing, building trust with your followers largely lies in nurturing the relationship you have with them. Often, the best way to nurture those relationships is by strongly focusing on them and their needs rather than on the people who weren’t engaging with you in the first place.
  3. Having Humility - I think this was by far my favorite point made during this video. You are never too big to say no. You may have already done the thousands of videos to less than 100 people but there is always value in doing more. You may have already made a name for yourself, but that doesn’t mean somebody won’t find new information in what you have to say.

So, even when it seems like a ten minute interview won’t be worth it or a guest post to a less-traveled blog won’t make a difference, think again. Take those opportunities to nurture the relationship you have with your supporters and use them to perfect your message to future, larger audiences.

View Gary's video below:

It baffles me to see how many people think they are bigger than they actually are. People will ask me questions like "How do I get into the New York Times?" or "How do I get a meeting with that CEO?" My reply? One is better than zero.

Marketing Challenge: Finding a Balance Between Being Present and Being Useful (Featured on SheOwnsIt.com)

As the popularity of social media continues to grow with both customers and salespeople, companies are realizing the importance of being socially present. This presence allows customers to see your company, know your company and ultimately think of your company when they need your product or service. But marketers aren’t just staying present on social media. A true integrated marketing campaign utilizes social media as well as blogs, email blasts, white papers and so on.

As companies strive for this constant presence to their audience, they seem to be forgetting one thing: being useful.

Read the rest of my featured post at She Owns It or download the PDF now.

How to Write an Effective Blog Post

A comprehensive, high-quality blog post doesn't have to be long. In fact, shorter is often better for your readers who have limited time to devote to reading your content. A well-written blog post should include three sections: an introduction, the body and a conclusion. This following post will provide a simple blog format to follow for those that are stuck with where to start and where to go.

Introduction

The introduction sets the stage for the problem you're about to solve for your clients. You're not providing specific solutions in this section of your post, you're simply explaining why the problem you're about to solve is a problem. This is where you're relatable, you get your readers' heads nodding in agreement and prove why the blog post you're writing is actually worth writing (and reading). In other words, this is where you tell your readers why this topic is important – whether they thought it was before or not. (Note: while your blog will sometimes promote your own product or service, it shouldn't exist solely for that reason. First and foremost, the content on your blog should help your readers solve a common problem or concern through education!)

Structure:

  1. Present the problem. (“I always have clients asking me…” “Many people try to _________ but fail.”)
  2. Set up what the post will be about. (The solution. “Clients have found success when they…” “These are things you should know when…”
  3. Explain the importance in relation to your readers/clients. (“… to ensure…” “Doing this will let you accomplish…”

Body

The body explains the solutions to the problem you set up in the introduction. Now that you've identified a problem for your reader, they're ready to hear the solution to it! The body can be written in paragraphs, with bullets, numbered lists, multiple headings, or a mix of all of these.

Structure:

  1. Educate readers about the solution(s). Education is sometimes the biggest selling tool when a reader does not know much about the topic. This also establishes credibility and thought leadership.
  2. Present examples and case studies even if you can’t use a client’s name or business information. You want to prove to people that you have direct expertise in this area.

Conclusion

The conclusion wraps up your post with a brief statement that's reflective of the problem your post solved. A good way to do this is to identify several takeaways from your blog post and sum them up in bullet points.

You should then provide a “call-to-action” for your readers. This can be as simple as prompting your readers to comment or telling them to call you if they are encountering a similar problem. The conclusion should be kept short to ensure readers don't abandon your blog post before realizing there's an action you’d like them to take!

Structure:

  1. Summarize the problem and solution(s) presented in your blog. Example: Today we talked about (a problem) but by doing these three things, you can solve (that problem).
    1. Solution A
    2. Solution B
    3. Solution C
  2. Prompt your readers to engage with you and your company further with a “call-to-action.”
    Example:
    • Give me your thoughts about (this topic) in the comments below!
    • If you are interested in this topic, join our webinar next week by registering here: (link to webinar)
blog.png

That One Time a Book I Marketed Hit the NYT Best Sellers List

The book, What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do by Steve Olsher was recently featured on the New York Times Best Sellers List.

Steve Olsher’s book marketing campaign was lead by Brittney Borowicz, Sean Pyne-Moran and Adam Merkel.

Marketing initiatives included, but were not limited to:

  • Website, blog and social media content
  • Affiliate marketing program
  • Speaking, television and radio appearances
  • Blog tour
NYTBestSellers.jpg