Why do content and reviews matter? To make it simple: People want to do business with people and companies that they like and trust.
With the internet taking out the person-to-person aspect of a sale, you must find other ways to build that trust and likability factor.
Reliably publishing valuable and fun content helps build credibility and thought-leadership for your company among your potential and current customers. However, when a potential buyer is not going to read your content — either out of laziness or because they are unaware of it — the least they are going to do is read your reviews. Not every business highlights their reviews and testimonials though, which is not ideal for a buyer looking to potentially do business with your company.