Social media platform, Pinterest, isn't just for DIYers and women's apparel. With over 70 million users, Pinterest has become a valuable tool for many small businesses looking to drive sales or connect with potential clients.
There are many tips that businesses can use to increase their visibility, website traffic and overall branding. Here are seven to get you and your company and brands started...
- Start with your website. Make sure each product and/or service has a visual element so that others can Pin that image to their Pinterest boards. Make it even easier for your audience by including "Pin It" buttons near your different products so that those items can be shared quickly.
- Find what people are searching for and who is doing the searching. For example, if you are an indoor air quality company and see that yoga studios are searching for your product/service or similar indoor air quality products/services, create a Pinterest board about the subject of yoga and how clean air positively affects your body. Work to create the best board on this specific topic including valuable visuals and articles as well as the products and services you have to help those yoga studios keep their air clean. (This is a real example of a company I worked with in the past.)
- Use keywords. Pinterest is a great search tool. Just as with all other parts of the internet, keywords are important so that those looking for your product/service can easily find them. Pinterest is also great for SEO and keywords and phrases will help drive Google and Bing to your Pinterest boards.
- Include your URL in your Pin description. This works to drive people back to your site and helps those people remember your name for the future.
- Include your price in your Pins. Although this is a more controversial tip, it will get people who are truly interested in purchasing your product/service to click and convert. Pins that include their price also convert more than those without it.
- Engage with your audience and community. Comment on and Like Pins from people and other companies that may be interested in your products or services. This helps build a sense of trust with potential consumers and alerts people of your presence when they may have been unaware of your company before.
- Not all brands are meant for Pinterest. Just as with other social media channels, your audience may just not respond well. Brands and companies should not be on ALL social media platforms. If Pinterest may be a good platform for your brand, take the time to do it right and measure your success.
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