Several aspects of a LinkedIn profile that aid in establishing trust and credibility. Here is that list in summary:
- A Professional Profile Photo (Headshot)
- A Concise, Impactful Profile Headline
- A Well Written / Developed Summary
- A Well Constructed List of Professional Experience
- A Well Developed Skills & Endorsements
- Recommendations from Customers, Peers & Colleagues
- Involvement in Select LinkedIn Groups
- Education Background
- Highlighted Projects
- Publications / Written Works
As I reviewed profiles examples for inclusion in this post, consideration in part was based on this list of LinkedIn profile elements and creativity in execution. Sure the list of examples is subjective but the goal is to provide a range of ideas which in turn can be applied, as applicable, to your own initiatives.
10 EXEMPLARY LINKEDIN PROFILES
As you consider LinkedIn profile development as a component of your B2B online marketing program, here are ten LinkedIn profiles to reference, with highlights and key takeaways as to why they stand out.