Brittney Borowicz

Brittney Borowicz is an integrated marketing professional with a strong communications background specializing in journalism, public relations and social media. Originally from the northwest suburbs of Chicago, Brittney has spent the past few years working with entrepreneurs and small start-ups in the Chicagoland area to enhance their marketing and social media efforts.

Prior to her current role as the marketing manager for a computer networking company, Brittney realized her affinity for all things media and marketing while working in radio and television and as a professional presenter. Later, she began working at a couple of small marketing agencies in Chicago as a Public Relations and Sales Director and Account Manager, which required her to be well-versed in coordinating specialized public and media relations strategies, creative marketing initiatives and cohesive sales process implementations.

As a strong believer in intimate consumer/brand involvement, Brittney helps her clients create content that engages and educates brand audiences while establishing each individual or company as a thought leader in their industry.

10 Examples of Highly Impactful LinkedIn Profiles

Several aspects of a LinkedIn profile that aid in establishing trust and credibility. Here is that list in summary:

  • A Professional Profile Photo (Headshot)
  • A Concise, Impactful Profile Headline
  • A Well Written / Developed Summary
  • A Well Constructed List of Professional Experience
  • A Well Developed Skills & Endorsements
  • Recommendations from Customers, Peers & Colleagues
  • Involvement in Select LinkedIn Groups
  • Education Background
  • Highlighted Projects
  • Publications / Written Works

As I reviewed profiles examples for inclusion in this post, consideration in part was based on this list of LinkedIn profile elements and creativity in execution. Sure the list of examples is subjective but the goal is to provide a range of ideas which in turn can be applied, as applicable, to your own initiatives.

10 EXEMPLARY LINKEDIN PROFILES

As you consider LinkedIn profile development as a component of your B2B online marketing program, here are ten LinkedIn profiles to reference, with highlights and key takeaways as to why they stand out.

Read more and see the list at KoMarketingAssociates.com or download the PDF now.

Here’s How an Actual Young Journalist Sees #AdviceForYoungJournalists

Seeing #AdviceForYoungJournalists trending today was great because, as a journalism student, I know young journalists can never get enough advice. This really applies to any journalist of any age, since it's an industry dealing with more changes than most others, even though the most important parts of it will never change.

The Core of Journalism Never Changes

If there's one thing the #AdviceForYoungJournalists hashtag again proved to me, it's no matter how much technology changes the world, the core principles of journalism will stay the same. And they'll always be the most important thing about it.

Accuracy and trying to inform people, not incite them, have always been just a few things that matter most. While there's so many new ways for us to read news, no matter how insane they get, principles like these will still be vital - even in 10 years, when people watch the news through virtual landscapes that re-enact events.

So much of what I read from #AdviceForYoungJournalists looked familiar since I'd heard most of it before, but that isn't bad. All it did was re-affirm all these ideas will always be right.

There are plenty of areas changing around the field, though. As you'd expect, they're all online and giving journalists lots of trouble. If you're expecting a detailed list of what these digital areas are, that's impossible to write. That's because, while the main list of journalism principles will never change, everything else is changing at all times. It changes so often that any list trying to narrow them down would be useless in less than two days.

No matter how crazy the technology around news becomes, even if we're having real holograms (not fakes) of anchors sent into our living rooms, journalists will be able to learn the skills changing around journalism's unchanging core.

Read more at Kicker.

How to be a social media team of one: 7 tips

There are two problems social media professionals frequently run into: a lack of time and a lack of staffing. They have a way of feeding off each other, especially when the entirety of the social media team is one person.

"Social marketing is perpetually understaffed," said Gartner analyst Jennifer Polk. One of the reason is "a lot of senior leaders and executives that are making budget decisions and staffing decisions don't fully understand digital. They're still looking at this as something that's tangential or ancillary to their core marketing strategy or core business strategy."

What that means for you, the intrepid social media solo act, is that there are a few extra (and amplified) hurdles to clear on a day-to-day basis in order to successfully run your brand's online presence, and make clear what you're doing, why you're doing it, and how it makes sense for the bottom line. Here are seven tips.

Read more on Tech Republic or download the PDF.

How to Convert Social Media Talk into Sales

There's lots of talk among businesspeople about whether you can convert social media engagement into sales. After all, "likes" don't pay the bills. But regardless of their direct impact on the bottom line, these platforms, including Facebook, Twitter, Instagram, and Pinterest, offer unprecedented access to potential customers around the globe. As a result, there's no question that a shrewd social media strategy is integral to any modern-day marketing plan.

"Consumers are able to see products and services in use in real time," says Brittney Borowicz, marketing manager at Grid Connect Inc. in Naperville, Ill., "which can help in their decision-making process about whether or not to buy a specific product or service."

If you believe that social media engagement can lead directly to sales, the question becomes: How do you turn followers into customers? Here, experts offer a few tips...

Read more at MBA Programs or download the PDF.

7 Industry Experts Weigh In On B2B Pinterest Marketing

Pinterest once started out mostly as an app that acted as a novelty. Sharing photos of desks made from reclaimed wood and the best chicken pot pie recipes you will find online were the norm (still kinda are). However, Pinterest has evolved over the years into some thing much different. An evolution that spawned an industry of B2B marketers to take a second look at the social platform in order to spread the good word on their own businesses.

We asked 7 industry marketing experts to weigh in and discuss their thoughts on B2B marketing on Pinterest.

This is what they had to say.

Read more on Brandignity or download the PDF.

4 Low-Cost Web Conferencing Solutions for Small Businesses

Web conferencing and webinars open up new opportunities to expand service delivery for businesses of all sizes. If you're looking for tools to provide a great Web conferencing experience for your employees and customers without spending a lot of money, here are four solutions to get you started.

Read more at Business News Daily or download the PDF.

Why Marketers Should Go Rogue with Blogger Outreach

Depending on your business or the product that you want to promote, there are all kinds of fun grey areas for you to explore. There are so many opportunities to be bold and break the rules of blogger outreach that some stickler marketers have put in place.

Sounds a little fun and exciting doesn’t it?

Let’s take a look at some blogger outreach strategies that have strayed from the norm; that have defied traditional marketing; that have done their own thing and gone rogue.

Read more at Maximize Social Business or download the PDF.

11 Experts Talk About Building a Brand on Social Media Sites

Each and every brand wants to have a massive fan following on social media. It’s almost impossible to think about branding without the help of social media.

Customers can create their own fanpage, communities and groups on a particular brand. With #hashtag marketing, customers can post feedbacks publicly which makes it more challenging for brands to keep up with their image.

On the other hand, with the help of social media any small business has the opportunity to build their brand and image.

Today, we take the oppourtunity to interview 11 experts, including Brittney Borowicz, who share their views about building a brand on social media sites.

Read more on Fire Your Mentor or download the PDF.

10 Hand Curated Blogger Outreach Examples to Inspire Your Next Campaign

From The Harlem Globetrotters to The University of Georgia to Red Lobster—big brands are doing blogger outreach and getting really good results. Read how they are pulling it off and learn takeaways from each campaign that you can apply to your own blogger outreach strategy.

Examples Include:

  • A Grocery Store Chain Turns Bloggers in to Brand Advocates
  • Harlem Globetrotters Uses Blogger Outreach to Create a Network of Influencers
  • Ford Enlists Bloggers to Create Tons of Buzz
  • How a Blog Tour Worked Instead of a Book Tour to Promote a Book featuring Brittney Borowicz
  • How Craftsy Engages with Craft Bloggers All Over the World
  • Plus 5 more awesome examples!

Read more on GroupHigh or download the PDF.