Brittney Borowicz

Brittney Borowicz is an integrated marketing professional with a strong communications background specializing in journalism, public relations and social media. Originally from the northwest suburbs of Chicago, Brittney has spent the past few years working with entrepreneurs and small start-ups in the Chicagoland area to enhance their marketing and social media efforts.

Prior to her current role as the marketing manager for a computer networking company, Brittney realized her affinity for all things media and marketing while working in radio and television and as a professional presenter. Later, she began working at a couple of small marketing agencies in Chicago as a Public Relations and Sales Director and Account Manager, which required her to be well-versed in coordinating specialized public and media relations strategies, creative marketing initiatives and cohesive sales process implementations.

As a strong believer in intimate consumer/brand involvement, Brittney helps her clients create content that engages and educates brand audiences while establishing each individual or company as a thought leader in their industry.

How to be a social media team of one: 7 tips

There are two problems social media professionals frequently run into: a lack of time and a lack of staffing. They have a way of feeding off each other, especially when the entirety of the social media team is one person.

"Social marketing is perpetually understaffed," said Gartner analyst Jennifer Polk. One of the reason is "a lot of senior leaders and executives that are making budget decisions and staffing decisions don't fully understand digital. They're still looking at this as something that's tangential or ancillary to their core marketing strategy or core business strategy."

What that means for you, the intrepid social media solo act, is that there are a few extra (and amplified) hurdles to clear on a day-to-day basis in order to successfully run your brand's online presence, and make clear what you're doing, why you're doing it, and how it makes sense for the bottom line. Here are seven tips.

Read more on Tech Republic or download the PDF.