How to Convert Social Media Talk into Sales
There's lots of talk among businesspeople about whether you can convert social media engagement into sales. After all, "likes" don't pay the bills. But regardless of their direct impact on the bottom line, these platforms, including Facebook, Twitter, Instagram, and Pinterest, offer unprecedented access to potential customers around the globe. As a result, there's no question that a shrewd social media strategy is integral to any modern-day marketing plan.
"Consumers are able to see products and services in use in real time," says Brittney Borowicz, marketing manager at Grid Connect Inc. in Naperville, Ill., "which can help in their decision-making process about whether or not to buy a specific product or service."
If you believe that social media engagement can lead directly to sales, the question becomes: How do you turn followers into customers? Here, experts offer a few tips...