Brittney Borowicz

Brittney Borowicz is an integrated marketing professional with a strong communications background specializing in journalism, public relations and social media. Originally from the northwest suburbs of Chicago, Brittney has spent the past few years working with entrepreneurs and small start-ups in the Chicagoland area to enhance their marketing and social media efforts.

Prior to her current role as the marketing manager for a computer networking company, Brittney realized her affinity for all things media and marketing while working in radio and television and as a professional presenter. Later, she began working at a couple of small marketing agencies in Chicago as a Public Relations and Sales Director and Account Manager, which required her to be well-versed in coordinating specialized public and media relations strategies, creative marketing initiatives and cohesive sales process implementations.

As a strong believer in intimate consumer/brand involvement, Brittney helps her clients create content that engages and educates brand audiences while establishing each individual or company as a thought leader in their industry.

Filtering by Category: Blogging

Why Marketers Should Go Rogue with Blogger Outreach

Depending on your business or the product that you want to promote, there are all kinds of fun grey areas for you to explore. There are so many opportunities to be bold and break the rules of blogger outreach that some stickler marketers have put in place.

Sounds a little fun and exciting doesn’t it?

Let’s take a look at some blogger outreach strategies that have strayed from the norm; that have defied traditional marketing; that have done their own thing and gone rogue.

Read more at Maximize Social Business or download the PDF.

10 Hand Curated Blogger Outreach Examples to Inspire Your Next Campaign

From The Harlem Globetrotters to The University of Georgia to Red Lobster—big brands are doing blogger outreach and getting really good results. Read how they are pulling it off and learn takeaways from each campaign that you can apply to your own blogger outreach strategy.

Examples Include:

  • A Grocery Store Chain Turns Bloggers in to Brand Advocates
  • Harlem Globetrotters Uses Blogger Outreach to Create a Network of Influencers
  • Ford Enlists Bloggers to Create Tons of Buzz
  • How a Blog Tour Worked Instead of a Book Tour to Promote a Book featuring Brittney Borowicz
  • How Craftsy Engages with Craft Bloggers All Over the World
  • Plus 5 more awesome examples!

Read more on GroupHigh or download the PDF.