Brittney Borowicz

Brittney Borowicz is an integrated marketing professional with a strong communications background specializing in journalism, public relations and social media. Originally from the northwest suburbs of Chicago, Brittney has spent the past few years working with entrepreneurs and small start-ups in the Chicagoland area to enhance their marketing and social media efforts.

Prior to her current role as the marketing manager for a computer networking company, Brittney realized her affinity for all things media and marketing while working in radio and television and as a professional presenter. Later, she began working at a couple of small marketing agencies in Chicago as a Public Relations and Sales Director and Account Manager, which required her to be well-versed in coordinating specialized public and media relations strategies, creative marketing initiatives and cohesive sales process implementations.

As a strong believer in intimate consumer/brand involvement, Brittney helps her clients create content that engages and educates brand audiences while establishing each individual or company as a thought leader in their industry.

Filtering by Tag: marketing

How to be a social media team of one: 7 tips

There are two problems social media professionals frequently run into: a lack of time and a lack of staffing. They have a way of feeding off each other, especially when the entirety of the social media team is one person.

"Social marketing is perpetually understaffed," said Gartner analyst Jennifer Polk. One of the reason is "a lot of senior leaders and executives that are making budget decisions and staffing decisions don't fully understand digital. They're still looking at this as something that's tangential or ancillary to their core marketing strategy or core business strategy."

What that means for you, the intrepid social media solo act, is that there are a few extra (and amplified) hurdles to clear on a day-to-day basis in order to successfully run your brand's online presence, and make clear what you're doing, why you're doing it, and how it makes sense for the bottom line. Here are seven tips.

Read more on Tech Republic or download the PDF.

4 Low-Cost Web Conferencing Solutions for Small Businesses

Web conferencing and webinars open up new opportunities to expand service delivery for businesses of all sizes. If you're looking for tools to provide a great Web conferencing experience for your employees and customers without spending a lot of money, here are four solutions to get you started.

Read more at Business News Daily or download the PDF.

Why Marketers Should Go Rogue with Blogger Outreach

Depending on your business or the product that you want to promote, there are all kinds of fun grey areas for you to explore. There are so many opportunities to be bold and break the rules of blogger outreach that some stickler marketers have put in place.

Sounds a little fun and exciting doesn’t it?

Let’s take a look at some blogger outreach strategies that have strayed from the norm; that have defied traditional marketing; that have done their own thing and gone rogue.

Read more at Maximize Social Business or download the PDF.

11 Experts Talk About Building a Brand on Social Media Sites

Each and every brand wants to have a massive fan following on social media. It’s almost impossible to think about branding without the help of social media.

Customers can create their own fanpage, communities and groups on a particular brand. With #hashtag marketing, customers can post feedbacks publicly which makes it more challenging for brands to keep up with their image.

On the other hand, with the help of social media any small business has the opportunity to build their brand and image.

Today, we take the oppourtunity to interview 11 experts, including Brittney Borowicz, who share their views about building a brand on social media sites.

Read more on Fire Your Mentor or download the PDF.

10 Hand Curated Blogger Outreach Examples to Inspire Your Next Campaign

From The Harlem Globetrotters to The University of Georgia to Red Lobster—big brands are doing blogger outreach and getting really good results. Read how they are pulling it off and learn takeaways from each campaign that you can apply to your own blogger outreach strategy.

Examples Include:

  • A Grocery Store Chain Turns Bloggers in to Brand Advocates
  • Harlem Globetrotters Uses Blogger Outreach to Create a Network of Influencers
  • Ford Enlists Bloggers to Create Tons of Buzz
  • How a Blog Tour Worked Instead of a Book Tour to Promote a Book featuring Brittney Borowicz
  • How Craftsy Engages with Craft Bloggers All Over the World
  • Plus 5 more awesome examples!

Read more on GroupHigh or download the PDF.