Brittney Borowicz

Brittney Borowicz is an integrated marketing professional with a strong communications background specializing in journalism, public relations and social media. Originally from the northwest suburbs of Chicago, Brittney has spent the past few years working with entrepreneurs and small start-ups in the Chicagoland area to enhance their marketing and social media efforts.

Prior to her current role as the marketing manager for a computer networking company, Brittney realized her affinity for all things media and marketing while working in radio and television and as a professional presenter. Later, she began working at a couple of small marketing agencies in Chicago as a Public Relations and Sales Director and Account Manager, which required her to be well-versed in coordinating specialized public and media relations strategies, creative marketing initiatives and cohesive sales process implementations.

As a strong believer in intimate consumer/brand involvement, Brittney helps her clients create content that engages and educates brand audiences while establishing each individual or company as a thought leader in their industry.

Filtering by Tag: social media

How to be a social media team of one: 7 tips

There are two problems social media professionals frequently run into: a lack of time and a lack of staffing. They have a way of feeding off each other, especially when the entirety of the social media team is one person.

"Social marketing is perpetually understaffed," said Gartner analyst Jennifer Polk. One of the reason is "a lot of senior leaders and executives that are making budget decisions and staffing decisions don't fully understand digital. They're still looking at this as something that's tangential or ancillary to their core marketing strategy or core business strategy."

What that means for you, the intrepid social media solo act, is that there are a few extra (and amplified) hurdles to clear on a day-to-day basis in order to successfully run your brand's online presence, and make clear what you're doing, why you're doing it, and how it makes sense for the bottom line. Here are seven tips.

Read more on Tech Republic or download the PDF.

How to Convert Social Media Talk into Sales

There's lots of talk among businesspeople about whether you can convert social media engagement into sales. After all, "likes" don't pay the bills. But regardless of their direct impact on the bottom line, these platforms, including Facebook, Twitter, Instagram, and Pinterest, offer unprecedented access to potential customers around the globe. As a result, there's no question that a shrewd social media strategy is integral to any modern-day marketing plan.

"Consumers are able to see products and services in use in real time," says Brittney Borowicz, marketing manager at Grid Connect Inc. in Naperville, Ill., "which can help in their decision-making process about whether or not to buy a specific product or service."

If you believe that social media engagement can lead directly to sales, the question becomes: How do you turn followers into customers? Here, experts offer a few tips...

Read more at MBA Programs or download the PDF.

7 Industry Experts Weigh In On B2B Pinterest Marketing

Pinterest once started out mostly as an app that acted as a novelty. Sharing photos of desks made from reclaimed wood and the best chicken pot pie recipes you will find online were the norm (still kinda are). However, Pinterest has evolved over the years into some thing much different. An evolution that spawned an industry of B2B marketers to take a second look at the social platform in order to spread the good word on their own businesses.

We asked 7 industry marketing experts to weigh in and discuss their thoughts on B2B marketing on Pinterest.

This is what they had to say.

Read more on Brandignity or download the PDF.

11 Experts Talk About Building a Brand on Social Media Sites

Each and every brand wants to have a massive fan following on social media. It’s almost impossible to think about branding without the help of social media.

Customers can create their own fanpage, communities and groups on a particular brand. With #hashtag marketing, customers can post feedbacks publicly which makes it more challenging for brands to keep up with their image.

On the other hand, with the help of social media any small business has the opportunity to build their brand and image.

Today, we take the oppourtunity to interview 11 experts, including Brittney Borowicz, who share their views about building a brand on social media sites.

Read more on Fire Your Mentor or download the PDF.